NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...
The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...
World Cup viewing figures revealed as Wales vs USA reaches 9.4m
An average UK audience of 7.8 million watched England vs Iran in the World Cup on BBC One, according to reports.
Using ratings from the...
DP World Tour Championship lands five-year Emirates extension
The DP World Tour Championship, Dubai and Emirates have agreed to extend the airline’s position as premium partner of the tour’s season-ending event until...
FIFA secures Betano as the first World Cup betting partner
FIFA has formed a deal with Betano, the sportsbook brand of multinational operator Kaizen Gaming, which becomes the first official betting partner of the...
Adidas replaces Nike as sole kit supplier of Saudi Arabian football
The Saudi Arabian Football Federation (SAFF) has formed a partnership with Adidas, spanning until 2026.
The deal sees Adidas become the sole supplier of all...
Rivaldo engages football fans in Asia as Asaa88 ambassador
Rivaldo Vitor Borba Ferreira has been named the first brand ambassador of Asian online gaming firm Asaa88.
The former Brazilian professional footballer, regarded as one...
Flutter says World Cup betting levels may surpass 2018 with £300m...
As the 2022 FIFA World Cup gets underway, Flutter Entertainment has confirmed that the Qatar-based competition is set to be its most popular betting...
Bojoko’s Jussi Viljanen: Key ingredients for affiliate success during the World...
Every time a major sporting event comes around, the world of betting advertising heats up. The FIFA World Cup. The Super Bowl. The Champions...
F1 adds ‘an extra route’ for next generation of female drivers
Formula One has announced that it is launching an all-female driver category - the F1 Academy - which will make its debut in 2023.
In...
Alcohol sales banned from World Cup concourses following Qatar royal...
FIFA has announced that alcoholic drink sales are set to be banned at stadiums during the Qatar World Cup 2022.
The country’s royal family pressured...