Irish Rugby streamlines player performance with Ballygowan

Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years. The deal sees...

FC Goa enters third season of Adda52 partnership

Indian Super League (ISL) team FC Goa has announced that it is continuing its co-sponsorship deal with Adda52.com for the 2022-2023 season.  As the Indian...

SPFL rebrands Scottish League Cup in Viaplay media rights deal

The Scottish Professional Football League (SPFL) has announced that the Scottish League Cup, previously known as the Premier Sports Cup, will be renamed to...

Celtic FC enlists William Hill to operate in-stadia betting offering

Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner.  As a result, William Hill...

HBA further bolsters reach of Australian and American racing

Maintaining momentum on its goal of enhancing global horse racing coverage, HBA Media distributed broadcast rights for the Lexus Melbourne Cup and Breeders’ Cup...

UIBL rebrands as Baseball United following ‘incremental’ funding and takeover

The United International Baseball League (UIBL) has been renamed following both a recent change in ownership and a new funding round. Now called Baseball United,...

NCAA and EPIC minimise potential gambling harms across students

The National Collegiate Athletics Association (NCAA) and EPIC Risk Management have reported significant progress in delivering their player protection programme against gambling harms. As sports...

Billie Jean King Cup 2022 on the screens of BBC Sport...

BBC Sport and BT Sport have announced that they are going to be offering broadcast coverage of the Billie Jean King Cup 2022 Finals...

Buzzer and ATP Media serve ‘varying fan interests’ via short form...

ATP Media and Buzzer have formed a partnership to distribute short-form live tennis match content. The mobile platform aims to underscore its commitment to ‘serving...

Independent regulator urged by 29 English clubs to ‘save football’

Several football clubs are urging the government to go ahead with plans for an independent regulator, with concerns of its absence ‘wiping them off...