NBA reveals first branded store in Africa
NBA Africa has announced the opening of the first physical NBA Store in Africa, in collaboration with Shesha.
The retailer of exclusive and limited-edition footwear,...
Barça to wear Drake logo as ‘music and football comes together’
FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.
As...
DFB clutches Continental Tires for performance partnership
The German Football Association (DFB) has announced a partnership with Continental Tires, starting from January 2023.
The Hanover-based automotive parts company will be the official...
ICC pursues the sport’s sustainability journey with Aramco
The International Cricket Council (ICC) has announced a deal with integrated energy and chemicals company, Aramco.
The firm will sponsor all major men’s and women’s...
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season.
The SKS365-owned brand will have its brand inserted...
UFC Fight Pass introduces ‘VR views of all the action’ with...
UFC Fight Pass will be delivering live and on-demand MMA events in VR via Meta’s Horizon Worlds - an immersive social experience app.
Available for...
Horse racing needs renewed leadership and professionalism – Barry Hearn
After a difficult period during the pandemic, horse racing is still striving to maintain consumer interest, although betting engagement with the sport remains high...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.
As...
FIFA World launched with Roblox to create ‘truly inclusive and fun...
FIFA has announced a partnership with online game platform Roblox to offer free-to-play access to FIFA World.
A virtual environment that aims to ‘celebrate the...
UCI Track World Championships create ‘immersive stadium experience’ with Nokia
The 2022 TISSOT UCI Track World Championships are introducing an immersive stadium experience with 5G private wireless in a deal with Nokia.
The mobile company...