Arsenal FC brews Lavazza partnership in growth of women’s team
Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team.
The brand looks to provide coffee at...
49er’s enterprises finalise £400m Leeds United acquisition
The owners of San Francisco 49ers’ have announced a deal to acquire Leeds United FC for over £400 million within the next two years,...
NHL renews broadcasting rights agreement with Sinclair
Diamond Sports Group, a subsidiary of Sinclair Broadcast Group, has announced a multi-year renewal of its digital distribution rights agreement with the National Hockey...
Michael Holding wins William Hill Sports Book of the Year
Former West Indies cricketer, Michael Holding, has won the William Hill 2021 Sports Book of the Year Award for his ‘Why We Kneel, How...
PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...
IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...
DFB ensures ‘success story’ in Ergo sponsorship extension
The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022.
Building on its existing partnership, the...
Eight clubs sanctioned for overdue payments by UEFA’s CFCB Chamber
The First Chamber of the UEFA Club Financial Control Body (CFCB First Chamber) has revealed that eight clubs have been sanctioned due to non-compliance...
Moncler addresses Inter Milan ‘celebratory’ formal wear partnership
Inter Milan has formed a partnership with Moncler which will become the club’s official formal wear partner for the next three years.
In collaboration with...
Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
Premiership Rugby has strengthened its partnership with insurance brokerage Gallagher, as the latter looks to pursue brand awareness and business value.
The renewed collaboration sees...