Sportradar provides data to US-partners in extended Kambi deal
Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.
The strengthened collaboration...
BHA identifies key environmental issues in new racing overview
The British Horseracing Authority (BHA) has introduced an environmental and sustainability assessment of the sport’s progress in a bid to aid long-term planning for...
23X1 Racing orders expansion of McDonald’s partnership
23XI Racing has expanded its partnership with McDonalds by increasing its presence on the No. 23 Toyota Camry TRD with Bubba Wallace across several...
DryWorld provides kits to SLT athletes in three year deal
Super League Triathlon (SLT) has entered a three year deal with athletic performance brand DryWorld, which has become the official apparel partner of the...
Arsenal FC brews Lavazza partnership in growth of women’s team
Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team.
The brand looks to provide coffee at...
49er’s enterprises finalise £400m Leeds United acquisition
The owners of San Francisco 49ers’ have announced a deal to acquire Leeds United FC for over £400 million within the next two years,...
NHL renews broadcasting rights agreement with Sinclair
Diamond Sports Group, a subsidiary of Sinclair Broadcast Group, has announced a multi-year renewal of its digital distribution rights agreement with the National Hockey...
Michael Holding wins William Hill Sports Book of the Year
Former West Indies cricketer, Michael Holding, has won the William Hill 2021 Sports Book of the Year Award for his ‘Why We Kneel, How...
PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...
IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...