Betano praises ‘strong and lasting union’ with Fluminense
Kaizen Gaming's online sportsbook brand Betano has been designated as the main sponsor of Brazilian Serie A football club Fluminense.
The two-year partnership, which includes...
Betsson secures 2021 Copa America regional sponsorship
Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.
Under the terms of the agreement, Betsson...
Brazil steps in as late Copa America replacement host
Brazil has been selected as the new host of the upcoming Copa America football tournament, following decisions by co-hosts Argentina and Colombia to withdraw...
Betfair secures SBT Copa America coverage sponsorship
Coverage of the 2021 CONMEBOL Copa America on Brazilian TV broadcaster SBT will be sponsored by online gambling company Betfair.
SBT is contracted to broadcast...
US Soccer and SUM bring long-running commercial alliance to an end
The US Soccer Federation and the marketing arm of Major League Soccer (MLS), Soccer United Marketing (SUM), have announced the end of the two...
UFC duo joins Stake.com brand ambassador roster
Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors.
Joining fellow mixed martial...
Santos FC joins Dafabet sponsorship portfolio
Brasileiro Série A club Santos FC has become the latest professional sports team to join Dafabet’s portfolio of sponsors.
Running until 31 December 2021, the...
Atlético Mineiro taps StatsBomb for analytics offering
Clube Atlético Mineiro has struck a deal with UK-based football analytics specialists StatsBomb, to enhance the Brazilian team’s analytics department, led by Pedro Picchioni...
AFA becomes first national team to launch Socios Fan Token
The Argentine Football Association (AFA) has teamed with Chiliz, creators of Fan Tokens and the Socios.com fan engagement platform, to launch the official $ARG...
SBC appoints Bob McFarland as SVP Sales & Commercial – Americas
SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob...