Fortaleza nets ‘biggest sponsor in history’ with Novibet

Fortaleza Esporte Clube has revealed that online gambling company Novibet has become the team’s main sponsor in a two-year deal. https://twitter.com/FortalezaEC/status/1635019777491214336 The partnership sees the GameTech-owned...

Brax receives full ownership of Brazil’s Série B broadcasting rights

A new deal has been signed between sports marketing company Brax Sports Assets and the Brazilian Football Confederation (CBF) for the broadcasting rights of...

DirecTV’s logo to be placed on Boca Juniors shirts in new...

Argentinian football giant Boca Juniors has signed a new shirt sponsorship deal with US broadcaster DirecTV and its Latin America division.  Having been agreed upon...

Internacional extends EstrelaBet partnership offering ‘great results’

Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet. The top-flight team has been supported by...

Entain to contribute ‘enormous value’ to South American football

The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons.  The partnerships see the...

Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship

Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA).  The PepsiCo-owned brand is now the official sponsor...

Brazilian Serie B rocked by corruption allegations

Club President, Hugo Jorge Bravo, revealed during a press conference on Tuesday that former Vila Nova player Romario was under investigation from the Goiás...

beIN Media secures MENA broadcasting rights to CONMEBOL matches

Global sports and entertainment platform beIN Media Group has acquired the broadcasting rights to South America’s biggest football clashes. For at least the next three...

FIFA deepens Betano partnership to include Club World Cup

FIFA has expanded its partnership with Betano, which began towards the end of last year, naming the company a regional sponsor of the Club...

Cruzeiro inks shirt deal with Betfair on return to Serie A

Cruzeiro Esporte Clube has inked a sponsorship agreement with UK-based operator Betfair. The betting company’s branding is placed on the chest of the team's shirt,...