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Football
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Kevin De Bruyne inks endorsement deal with McDonalds
March 21, 2023
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Fan Engagement
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Argentina gives free access to nation’s friendlies in March
March 21, 2023
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Basketball
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Michael Jordan in "serious talks" to sell Hornets majority stake
March 20, 2023
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Horse Racing
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ASPIRE to launch world's largest autonomous racing league in Abu Dhabi
March 20, 2023
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Football
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Atlético Madrid bags new official sponsorship with AVIS deal
March 20, 2023
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Fan Engagement
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TikTok and MLS sign brand-boosting partnership deal
March 20, 2023
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Football
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Caliente scores with Mexico’s El Tricolor ahead of the 2026 World Cup
March 17, 2023
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Basketball
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OlyBet announces official sponsorship deal with EuroLeague Basketball
March 17, 2023
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Boxing
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DAZN launches on Sky channel 429 ahead of Anthony Joshua return
March 17, 2023
Gianni Infantino, FIFA
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Football
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FIFA welcomes back Gianni Infantino as president
March 17, 2023
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Integrity
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Chapter 11 bankruptcy filed by Diamond Sports Group with $8.67bn in debt
March 16, 2023
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Europe
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FIFA’s plans for tournament expansion met with backlash 
March 16, 2023
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Fan Engagement
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ITV continues commitment to horse racing
March 16, 2023
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Football
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USMNT to host Mexico as first opponent in new continental football showdown
March 16, 2023
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Fan Engagement
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World Cup gets new format ahead of 2026 
March 15, 2023
Brazil referees association calls for Serie A suspension after match-fixing claims
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Football
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Fortaleza nets ‘biggest sponsor in history’ with Novibet
March 15, 2023
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Asia
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Saudi Arabia welcomes back Italian Supercoppa in a new four-team format
March 15, 2023
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Fan Engagement
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Manchester United hits the sweet spot with Cadbury deal extension
March 14, 2023
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Boxing
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Ladbrokes to showcase next gen of British boxing prospects with Channel 5 and Wasserman
March 14, 2023
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Basketball
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Caledonia Gladiators’ £20m stadium project ‘greatest contribution in Scottish basketball history’
March 14, 2023
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Europe
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UFC fuels global growth with TikTok expansion 
March 14, 2023
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Asia
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Women’s World Boxing Championships ensures 'utmost integrity’ with PwC
March 14, 2023
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Fan Engagement
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New top flight commercial venture to ‘revolutionise’ football in Scotland
March 14, 2023
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LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026