LA Rams to tap into Kraft Analytics data to enhance fan...
The LA Rams have announced a multi-year partnership with Kraft Analytics Group (KAGR) with the latter facilitating its data to “better capture, understand and...
Grealish signs potential ‘record’ boot deal agreement with Puma
Manchester City and England player Jack Grealish has become one of the new faces of Puma after agreeing a new long-term boot deal with...
Antetokounmpo brothers invest in MLS franchise Nashville SC
NBA Champion Giannis Anetetokounmpo and his brothers, Thanasis, Kostas and Alex, have made an undisclosed investment into Major League Soccer (MLS) franchise Nashville SC. The...
Annual Lithuanian basketball competition sponsored by Betsafe
Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania. The Betsson-owned brand is already the title...
Amnesty urges Premier League to dive deeper into Newcastle ownership
Amnesty International has urged the Premier League to take a closer look into Newcastle United’s ownership ties with its Saudi Public Investment Fund (PIF)...
Klarna teams with Don C to design custom Chicago Bulls sneakers
Klarna is joining forces with Chicago Bulls Creative Strategy and Design Advisor Don C to design a new special edition sneaker for Bulls mascot...
Berbatov renews as JBO ambassador in a multi-year deal
Bulgarian football legend Dimitar Berbatov has renewed his multi-year position as the official brand ambassador for Just Bet Online (JBO). The former Manchester United and...
Potential Toney ban not related to Brentford’s Hollywoodbets sponsor consideration
Brentford FC are reportedly looking at cutting ties with sports betting firm Hollywoodbets, according to an exclusive by The Daily Mail.The decision comes...
Richard Masters affirms Premier League backing for Article 48
Speaking at the Financial Times’ Business of Football Summit, Richard Masters, has distanced the Premier League from potentially ending the 3pm blackout.His remarks fall...
FanDuel eyes nationwide exposure in MLB collaboration
Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America.As part of the deal, which sees the operator...