Manchester United and Real Betis come together for new initiative ahead...

Ahead of the two sides going head to head in the Europa League this week, Manchester United and Real Betis have joined forces to...

Juventus Women’s team selects Bitget as its official sponsor

Cryptocurrency exchange Bitget has become the official sponsor of the Juventus Women’s team, announced during International Women’s Day. Juventus Women and Bitget’s partnershio is part...

Wolves cash in on AstroPay partnership through new debit card launch 

Wolverhampton Wanderers and AstroPay have come together for the launch of a co-branded debit card with the Premier League club. The new offering looks to...

F1 agrees multi-year extension with ESPN to broadcast in LatAm and...

Formula One will continue to be broadcast in the Latin America and Caribbean regions after extending its TV deal with ESPN. Excluding Brazil and Mexico,...

Elgin City’s Kane Hester denies £13k ‘unlawful’ winnings as trial continues

Scottish league striker Kane Hester has been found to have £2,400 cash in his bedside drawer after being accused, along with three others, of...

Embracing obstacle can unlock endless sponsorship possibilities for Modern Pentathlon 

As Modern Pentathlon looks to evolve and engage new audiences, we spoke to The Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann....

Boston Red Sox selects BetMGM as official sports betting partner

Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season. This comes...

Internacional extends EstrelaBet partnership offering ‘great results’

Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet.The top-flight team has been supported by...

PSG reportedly in the running to purchase Stade de France stadium

Ligue 1 champions Paris Saint-Germain are reportedly keen on moving across the French capital to the Stade de France after hitting a roadblock in...

The Australian Football League and Fanatics unite in long-term collaboration

The Australian Football League (AFL) and Fanatics have come together for an exclusive 10-year retail and merchandising partnership.The collaboration has placed its focus on...