Barry Geraghty added to William Hill’s ‘stellar stable of racing ambassadors’
Former jockey Barry Geraghty has joined William Hill’s portfolio of horse racing ambassadors.The Irishman will offer his thoughts on stories in the horse racing...
VfB Stuttgart accelerates marketing strategy with SPORTFIVE
VfB Stuttgart has revealed it will be collaborating with sports rights marketer SPORTFIVE for an initial period of five years up to and including...
USA hosts 2024 Copa America as CONMEBOL and CONCACAF unite
The 2024 Copa America is going to be hosted by the USA, featuring 10 teams from South America and six from North and Central...
Cruzeiro inks shirt deal with Betfair on return to Serie A
Cruzeiro Esporte Clube has inked a sponsorship agreement with UK-based operator Betfair.The betting company’s branding is placed on the chest of the team's shirt,...
Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.The agreement will...
NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.New content and fan experiences with current and...
Baseball United grows the game in Pakistan as West Asia Cup...
Baseball United has announced a partnership with the Pakistan Federation Baseball in the aim of developing the game across the region. The first stage in...
World Pool targets ‘global appeal’ for horse racing with fixture additions
The number of World Pool race days has been expanded from 21 to 25, with new additions in Australia, Saudi Arabia, South Africa and...
‘Start of a new era’ as Alfa Romeo F1 Team partners...
Sauber Motorsport’s Alfa Romeo Formula One Team has inked a sponsorship deal with the online casino Stake.In boosting its presence in racing, the operator...
Club Lanús ‘resumes historical link’ with Codere
Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere.Starting in February, Codere-Bingo Lanús branding will...