Sport participation surges 1000% amid pandemic, new research finds
There has been over a 1000% increase in people partaking in sports in the UK compared to the pre-pandemic period, according to new research...
UFC incorporates TikTok videos into live broadcasting
The Ultimate Fighting Championship (UFC) has extended its ongoing partnership with TikTok, integrating the social media video platform into its live broadcasting.
Utilising cloud software provided...
NFL secures $450 million in Genius Sports shares
The NFL has gained a stake of nearly $450 million in Genius Sports Group, amounting to around 22.5 million shares.
Under the terms of the...
MansionBet passes the hurdle with Sky Sports Racing deal
Sports betting website MansionBet has enhanced its partnership with Sky Sports Racing to include sponsorship of all stateside racing broadcast by the media network.
The...
UK sports authorities describe vaccine passports as ‘credible’ solution
A group of high profile sports authorities have written a letter to the UK's political leaders, describing the possibility of introducing vaccine passports as...
BETFEST set to connect sports fans and betting brands
The first edition of BETFEST is set to offer brands in the U.S. sports betting sector a valuable new way to reach and engage...
FA guarantees 25,000 fans at Wembley for Euros
The Football Association (FA) has confirmed to UEFA that the Wembley stadium will function at between 25% and 50% capacity for select Euro 2020...
Everton signs short-term ‘strategic deal’ with MyGames
Premier League football club Everton has signed a short-term ‘strategic’ sponsorship agreement with mobile gaming platform MyGames.
The agreement will see MyGames serve as the...
US investor consortium finalises £40m Ipswich Town takeover
English Football League (EFL) club Ipswich Town has been taken over by American investor group Gamechanger 20 for a fee believed to be around...
Southampton secures ‘biggest sponsorship in club’s history’ with Sportsbet.io renewal
Southampton FC will continue its shirt sponsorship arrangement with Sportsbet.io, following a contract renewal with Coingaming Group.
The deal has been described by Southampton as...