Betsson to ‘share the hope’ for Chile’s World Cup campaign

The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de...

Everton receives clearance for £500m stadium proposals

Everton FC’s £500 million proposal for a new stadium at the Bramley-Moore Dock site can proceed after the The Ministry of Housing, Communities and...

Williams Racing steers in Honibe as new official partner

Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway. Through the partnership,...

DAZN locks down major domestic rights agreement

Digital sports streaming service DAZN has landed the bulk of the domestic broadcast rights to the Serie A for the 2021 to 2024 cycle,...

Formula One teams with Zoom as engagement set for record growth...

Formula One has named Zoom Video Communications as the official unified connection platform of the race series. As part of the multi-year partnership, Formula One...

UEFA eyeing ‘dramatic’ reforms to FFP rules

UEFA is preparing to make ‘dramatic’ changes to its current Financial Fair Play (FFP) system as a result of the coronavirus pandemic. Discussing the potential...

Guild Esports finalises EMEA-wide Subway sponsorship

Guild Esports has struck a two-year sponsorship agreement with sandwich franchise Subway, covering 55 markets in Europe, the Middle East and Africa (EMEA). The British...

European sports sponsorship dips 9% in 2020 as football comes out...

The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview. The report, conducted...

OneFootball announces capture of new OTT Streaming and Media Rights VP

OneFootball has recruited Nikolaus von Doetinchem as the football media company’s Vice-President of OTT Streaming and Media Rights. Sportfive’s President of Media will make the switch to...

Betway moves into US sports with multi-league NBA and NHL deals

Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL). The online betting and gaming...