STATSports’ latest release receives the backing of EPL stars
UK-based sports data company STATSports has launched its new advertising campaign which features global ambassadors Raheem Sterling and Alex Oxlade-Chamberlain.The campaign is centered around...
ATR deepens coverage with sectional timing
Seeking to heighten its coverage of the jump racing season, attheraces.com (ATR) will allow fans to gain a greater understanding of racing form with the launch...
Sportradar hits back at Italian media report
Major industry supplier Sportradar has come out strongly against a report in the Italian media which links the firm to the long-running Galassia criminal investigation.The company has issued...
The PGA Tour eyes increased engagement with in-play betting
With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...
Former Interwetten CEO Becher unveiled as Sportradar’s MD of U.S....
Sportradar has announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.In his previous role as the CEO of Interwetten,...
SofaScore: Strengthening fan engagement with expansive data
Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...
Sport Acuity’s Andy Roberts on why content planning is crucial to...
Director and Co-Founder at Sport Acuity, Andy Roberts writes on why developing an owned content plan, deepening engagement and capitalising on your own data...
US expansion at the heart of Sportradar’s Optima acquisition
Following Sportradar’s acquisition of omnichannel platform provider Optima, the firm’s CEO Carsten Koerl said that the deal can elevate the sports betting capabilities of...
SG Digital predicts NFL sports betting to be worth $30bn by...
With the National Football League’s (NFL) centenary season underway, SG Digital has predicted that by 2030 betting around the sport will be worth $30bn,...
IMG Arena delivers live player data with UFC Event Centre launch
IMG Arena has strengthened its commitment to mixed martial arts after securing a new partnership with UFC, which will see the duo team up...