UFC launches KICK channel to enhance live viewing experiences
The UFC has announced the launch of a dedicated channel on gaming and live streaming platform KICK, as part of a wider partnership. This announcement...
TKO Group completes three acquisitions to strengthen sports portfolio
TKO Group has announced a $3.25bn acquisition of Professional Bull Riders (PBR), OnLocation and IMG from Endeavour Group. The three latest sports companies complement TKO’s...
Dutch Eredivisie renews IMG deal to spearhead global growth ambitions
The Dutch Eredivisie has extended its partnership with sports events and representation company IMG, which will continue to handle the league’s media rights.IMG will...
TNT Sports invests in Unrivaled ahead of basketball league’s first season
American women’s basketball league Unrivaled has secured major media visibility ahead of its inaugural season via an agreement with TNT Sports.The multinational sports broadcasting...
FuboTV will integrate live sports to The Athletic as new streaming...
FuboTV has become the official live TV streaming partner of sports online publication The Athletic and will embed its portfolio of live sports content...
US largest online bookmaker signs EuroLeague basketball media deal
FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...
A-League eyeing up sponsorship opportunities in Stats Perform data renewal
The Australian and New Zealand A-League is seeking to expand its sponsor inventory, renewing its media data partnership with Stats Perform to do so.Under...
French clubs threaten beIN Sports over missed payments
The situation between Ligue 1 and beIN Sports is becoming increasingly complicated, as the broadcaster has yet to make the first payment on the...
WNBA finals revamped as league notes increase in audience engagement
The governing board of the Women’s National Basketball Association (WNBA) has responded to an uptick in demand for the tournament with a structural revamp.Under...
Non-televised WSL matches triple viewing figures through YouTube deal
The Women’s Super League’s (WSL) non-nationally televised matches have seen a surge in viewership thanks to a recent deal signed with YouTube. After agreeing to...