Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...
Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...
WSL scores “significant” £65m broadcast deal with Sky & BBC
The Women’s Super League (WSL) will remain on Sky Sports and the BBC for the next five seasons after agreeing a new broadcast deal...
Soccerment CEO: “We aim to transform how football stories are told”
High-level data is and will help transform sports both on-and-off the field, whether for on-field performance, player health and recovery and even adding new...
UFC launches KICK channel to enhance live viewing experiences
The UFC has announced the launch of a dedicated channel on gaming and live streaming platform KICK, as part of a wider partnership. This announcement...
TKO Group completes three acquisitions to strengthen sports portfolio
TKO Group has announced a $3.25bn acquisition of Professional Bull Riders (PBR), OnLocation and IMG from Endeavour Group. The three latest sports companies complement TKO’s...
Kitman Labs extends Rangers partnership to optimise talent performance
Software-as-a-Service company Kitman Labs has extended its partnership with Rangers FC in a bid to expand on its usage of the Performance Medicine, Optimisation...
Sportradar to enter next phase of NBA fan evolution with suite...
Sportradar is expanding its partnership with the NBA through the launch of a new suite of next-generation products designed to elevate fan engagement with...
Dutch Eredivisie renews IMG deal to spearhead global growth ambitions
The Dutch Eredivisie has extended its partnership with sports events and representation company IMG, which will continue to handle the league’s media rights.IMG will...