Deltatre, a sports tech and entertainment firm, has been selected by German sports streaming platform Dyn Media to develop an OTT service.
Targeting Dyn’s home market of Germany and the wider DACH region, the OTT offering will play a “pivotal role” in the media firm’s strategy, featuring live games, highlights and on-demand content.
Dyn has set a goal of developing a “new home” for German and DACH sports fans, planning to launch the platform by the summer of 2023, covering football, handball, table tennis, basketball and volleyball.
“With the goal of creating the most fan-centric OTT offering, we have chosen Deltatre as our partner for the technical provision in an intensive selection process,” said Andreas Heyden, CEO of Dyn Media.
“We value Deltatre’s unparalleled experience in live and on-demand content offerings as well as in video processing, apps and fan interaction and look forward to working with the team.”
Traditionally focusing on football, Dyn has been embarking on an expansion strategy of late, having secured rights to LIQUI MOLY Handball Bundesliga, easyCredit Basketball Bundesliga and Table Tennis Bundesliga, as well as Men’s Volleyball Bundesliga from 2023-24 onwards.
Deltatre plans to develop the streaming service using its recently launched OTT platform, developed to cater for “niche, localised or targeted rights holders and broadcasters looking to launch a streaming service”.
The company will integrate several products into the service, including its FORGE publishing platform, AXIS user experience platform, mtribes customer experience platform and DIVA video experience platform.
Gilles Mas, President of Video Experiences at Deltatre, added: “Dyn Media will be the go-to streaming service for millions of fans across some of Germany’s most popular sports, so we’re delighted Deltatre has been selected to build an end-to-end OTT platform with fan interaction at its heart.
“We’ve built up unmatched experience working with some of the biggest names from across the OTT landscape, and our collaboration with Dyn Media underlines our reputation as the go-to partner for broadcasters and rights holders.”
Insider Analysis – Dyn’s interest in OTT platforms is not unwarranted given the surge in usage of such platforms for sports in recent years, perhaps best demonstrated by the extensive portfolios of firms such as DAZN and Amazon Prime Video.
The former is now the domestic broadcaster of Serie A in Italy, whilst the latter has secured rights to showcase Spanish LaLiga and UEFA Champions League matches in the UK.
