Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
Darts negotiations heat up with Sky’s deal expiring
Reports suggest that Professional Darts Corporation (PDC) may be looking for a new home as Barry Hearn calls for Sky to “up the ante”. According...
EFL levels up US engagement with Cosm’s 8k broadcasts
The EFL has announced that five fixtures will be showcased in shared reality at Cosm's immersive entertainment venues in Los Angeles and Dallas.In collaboration...
English rugby has ‘great deal to be positive about’ despite losses...
English rugby union’s financial losses widened during the 2023/24 cycle according to latest figures from the Rugby Football Union (RFU).Fewer home Six Nations games...
Sportradar dives deeper into AI to automate marketing audio service
Sports tech company Sportradar will implement Generative AI audio to enhance its ad:s multi-channel marketing service. The update sees Sportradar’s live data leverage the capabilities...
Asian Cricket Confederation gets 70% markup on new media rights cycle
Sony Pictures Network India has secured the media rights to all Asian Cricket Confederation (ACC) rights in an eight-year agreement.The outlet, registered as Culver...
Premier League opts to move its media operations in-house
The Premier League will move its in-house media operations business in-house for the first time in over 20 years. A decision was made last Friday...
Newly formed racing media hub signs debut international partnership
A racing media company created by a consortium of horse racing stakeholders has secured its first deal, partnering with Morocco’s Société Royale d’Encouragement du...
MLB embraces data scouting with Sportradar partnership
Major League Baseball (MLB) has penned a deal with Sportradar, a Swiss-based international sportstech firm, to overhaul the way it approaches scouting.Sportradar will deliver...
Premier League and EFL could be at loggerheads over data revenue...
The Premier League and English Football League (EFL) are set to have a dispute over data rights according to UK media speculation.Whilst this is,...