Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
The legal play behind athlete trade marks
Melanie McGuirk and Ben Travers, Partners at Foot Anstey, consider the legal significance of high-profile athletes like Luke Littler and Cole Palmer expanding their...
Is free-to-air the turning point for women’s cricket growth?
Sky Sports will air key ICC Women’s T20 World Cup 2026 fixtures free-to-air, widening access as broadcasters look to accelerate audience growth in women’s...
Q&A: Sporttrade’s David Huffman on whether prediction markets the next frontier...
Prediction markets are quickly moving from the fringes of the US betting ecosystem into the mainstream. As operators such as DraftKings and FanDuel experiment...
F1 agrees 2026 regulation overhaul ahead of Miami
The FIA, teams, power unit manufacturers and FOM have agreed a package of changes to F1's 2026 rules, addressing driver safety and energy management...
From the NFL to the MLB, are US broadcast rights too...
MLB becomes the latest US sports league to potentially be under the federal spotlight over its vast amount of broadcast rights packages distributed to...
Why football should prioritise cognitive ROI over commercial
Insider Sport spoke to Be Your Best CEO Andreas Olsen and Le Havre Technical Director Michael Bunel about how cognitive training technology can deliver...
Sports streaming deals: PFL, DFB back digital push
The PFL's DAZN DACH renewal and the DFB's new sports streaming service signal how sports organisations are rethinking distribution in the digital ageWithin 48...
Netflix scores Concacaf Gold Cup rights in Mexico
Netflix is disrupting Mexico's football rights market, forcing a change from traditional broadcasters to streaming platforms.Concacaf has announced a four-year deal making Netflix the...
The Overlap goes all-in with The United Stand takeover
The Overlap is betting on a future where fan platforms define how football is consumed by adding The United Stand and That’s Football to...