Olympic audiences rebound as free-to-air return drives early Milano Cortina surge
From 43 million viewers in France to 90% market share moments in Norway, early data from Milano Cortina 2026 suggests a significant uplift in...
World Cup rights dispute leads to LFP Media CEO’s resignation
France football’s broadcast future is under the spotlight once again after the Head of LFP Media has quit leaving an uncertain future of Ligue...
Women’s sport has won visibility – now it must win value
New research hints women's sports should no longer just be concerned about exposure, and focus more on sustained value.Women’s sport programming reached 48...
Can the NFL turn Super Bowl success into global growth?
The NFL is pushing the Super Bowl onto the global stage, but its international reach still sits behind the world’s biggest sports.The National Football...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
The renewed agreement keeps the Tbilisi‑based international consultancy in place to support Setanta’s commercial and strategic activity in a fast‑growing sports media market.Setanta Sports...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...
How ICC plans to win over baseball fans in the US...
The ICC is bringing World Cup cricket to US and Canadian fans for free, using YouTube creators to turn baseball audiences into cricket followers...
‘No more blackouts’ as MLB teams leave FanDuel Sports Network
MLB is on the cusp of a complete broadcasting renovation after all ties to FanDuel Sports Network have been cut. Main Street Sports Group, which...
Why streaming is now central to the business of global sport
Broadcast-grade streaming is no longer optional for premium sport, says Sarah Hackforth of Big Blue Marble Media.As the Winter Olympics approach, streaming has moved...