Major US sports leagues combine for responsible advertising principles
MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...
UEFA sets new heights for women’s football with EURO 22
In its latest 21/22 season overview report, UEFA has underlined the success of women’s football and the way it engaged fans during the most recent...
US Soccer unites with SPORTFIVE to elevate global media presence
The US Soccer Federation is looking to bolster its global presence through a new collaboration with SPORTFIVE.As part of the multiyear collaboration, the group...
HBLB highlights thriving Ratecard Plus mechanism in prize money report
The Horserace Betting Levy Board (HBLB) has firmly backed its commitment to transparency by publishing its race-by-race contributions to prize money for the first...
NFL and MLB available on Peacock to view in VR via...
Viewers of NBC’s streaming platform Peacock will now be able to watch National Football League (NFL) and Major League Baseball (MLB) games through virtual...
FIFA launches ITT in Austria and Switzerland for the 2026 World...
Invitations to tender (ITT) have been launched in both Austria and Switzerland for the sale of the FIFA World Cup 2026 media rights.With the...
Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...
FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership
Real-time sports data and digital content provider FeedConstruct has resumed its partnership with the Badminton International Infinity Cup. The deal ensures that the provider gets...
Sony Sports Network secures rights for UEFA EURO broadcasts in India
Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India. Reaching the agreement with the Union of...
T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...