“One of the best sponsorships we ever do” – Betfred extends...

Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...

Pokerstars clinches UFC branding for latest sponsorship activation

PokerStars has announced the first activation, as part of its exclusive global partnership with the UFC by launching a new ‘UFC-branded Spin & Go’s’. PokerStars...

ISG deepens F1 fan engagement with predictor game launch

Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans...

William Hill named as the “Official Sports Betting Partner of the...

William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...

The Transfer Window: UFC, AIBA and Playbook

Each week, InsiderSport is rounding up the signings and departures from the business of sport. This week takes a look at a potential departure...

KSW MMA Federation confirms new deal with STS

Poland's largest bookmaker, STS has confirmed a new sponsorship with MMA organisation, KSW Federation. The one year deal sees STS become the official bookmaker...

McLaren deepens partnership with Coca-Cola

McLaren has strengthened its partnership with the Coca-Cola Company that will see the team promote several of the beverage company's brands during the 2019 season. The...

Betway pots sponsorship deal with Gibraltar Open

Online bookmaker Betway has today announced that it will become the title sponsor for the Gibraltar Open, which will be the operator’s second major...

Breakdancing under consideration for 2024 Paris Olympics debut

Organisers have announced that breakdancing is one of four new sports proposed to be included in the 2024 Paris Olympics. Before now, the genre which...

“Flawed and hurtful” Caster Semenya hits back at IAAF as case...

Two-time Olympic 800m champion Caster Semenya and her team of lawyers have hit back at rules proposed by the International Association of Athletic Federations...