UK Racing celebrates success of diversity and equality campaign
UK Racing has hailed the success of the Diversity in Racing Steering Group (DiRSG) which this year launched its #ALLINTHERACE campaign.In a bid to...
AC Milan lands extension to 15-year Emirates deal
AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...
US Open makes its return to Sky Sports in five-year partnership
The US Open has announced a five-year broadcast deal with Sky Sports, starting with the 2023 edition of the Grand Slam event.The deal was...
Laporte steps down as World Rugby Vice Chair following corruption sentence
Bernard Laporte has been given a two-year suspended prison sentence and a £64,000 fine after being found guilty for bribery and corruption in his...
Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content
With online abuse being an increasing problem since the rise of social media, moderators have been the main solution to-date, but they are becoming...
Manchester City celebrates Ballers Champagne partnership
Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.The deal sees the company’s champagne brand - Ballers Champagne...
Mutua Madrid Open drives sporting performance with Lacoste
The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.As the competition’s official footwear and...
DP World Tour keeps foot on the gas with 33-year BMW...
The DP World Tour has extended its partnership with BMW Group so that the automotive brand remains an official partner, and the official car,...
M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić
Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season.The deal...
England vs France watched by record 23m viewers
ITV has reported that its broadcast of the England vs France World Cup match on Saturday was watched by 23 million people.Now the channel’s...