UEFA partners with Engelbert Strauss for Europa League and Europa Conference
UEFA has selected German-based work and utility brand Engelbert Strauss as a partner of the second-tier UEFA Europa League and the newly formed, third-tier...
PSG secures Autohero premium partnership and vape brand-first
Ligue 1 giant Paris Saint-Germain (PSG) has named Autohero as the top-flight team’s newest premium partner.The German company, which launched in France in 2019,...
GBGB expands funding through Injury Recovery Scheme
The Greyhound Board of Great Britain (GBGB) has announced that it will increase the levels of funding available to cover the treatment costs of...
Nielsen Sports: The Hundred draws in younger viewership demographic
The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...
SBC Digital Italia set to deliver insights on Italian betting and...
This week’s SBC Digital Italia conference and exhibition is set to provide in-depth insights into the crucial issues influencing the future of both the...
Spreadex continues sponsorship splurge with Fulham FC
Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...
Virgin Bet gains Ayr Gold Cup Festival naming rights
Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,...
Fonbet enters Belarusian market with FC BATE
Belarusian football team FC BATE has inked a sponsorship agreement with sports betting operator Fonbet.Through the long-term partnership, Fonbet’s branding will be displayed at...
AC Milan expands African presence with Premier Bet
AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa.Touted as a ‘new and exciting partnership’...
Eintracht Frankfurt forms Betway Group sponsorship pact
Eintracht Frankfurt FC has inked a three-year deal with the Betway Group which will see the firm become the Bundesliga club’s official betting partner.The...