Lyon Open selects Parions Sport as principal sponsor
Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis.Parions...
Sky Italia nets final Serie A package after waiving legal action
Pay-television broadcaster Sky Italia has been assigned a second, non-exclusive domestic rights package for the next cycle of the Italian top-tier Lega Serie A.Under...
Arsenal holds talks with sponsor over Mohamed Elneny social media post
Arsenal is holding ‘urgent talks’ with one of the Premier League club’s sponsors following Mohamed Elneny’s recent pro-Palestinian social media protest, which sparked concern...
LiveScore signs up Cristiano Ronaldo as global ambassador
Global sports media business LiveScore has named Juventus star Cristiano Ronaldo as the firm’s official global brand ambassador.The real-time sports updates provider has linked...
RugbyPass to stream Super Rugby Trans-Tasman tournament
Digital media platform RugbyPass has agreed a deal with New Zealand Rugby (NZR) and Rugby Australia (RA) to stream the 2021 Super Rugby Trans-Tasman...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).The multi-year deal builds...
Matchroom enlists Dafabet as World Pool Masters sponsor
Matchroom Sports has recruited online sports betting operator Dafabet as the title sponsor of the World Pool Masters, one of its flagship cue games...
EFL hits out at ‘unfair financial distribution’ amid Premier League rights...
The English Football League (EFL) has hit out at the Premier League over the £4.5 billion renewal of its existing media rights contracts, suggesting...
OneFootball: English supporters confident ahead of return as German fans reluctant...
Approximately 91% of UK football fans feel ‘confident and safe’ to return to stadiums as the Premier League prepares to welcome spectators back through...
Therabody adds Mo Farah to athlete ambassador roster
Wellness technology firm Therabody has recruited British Olympian Sir Mo Farah to its team of athlete ambassadors.As a Therabody ambassador, Farah joins a suite of...