Real Madrid in sponsorship talks with Saudi Arabia’s Qiddiya

La Liga giants Real Madrid have been in sponsorship talks with Qiddiya, the state-owned Saudi Arabian entertainment project.As reported in The Times, leaked documents...

FA opens application for broadcast and international media lead

The Football Association (FA) has launched the search for a new Head of Broadcast and International Media Rights.The governing body’s new broadcast and media...

BBC renews rights to Formula E electric race series

The BBC has extended its agreement with Formula E to air the electronic racing series throughout 2021.Formula E is set to return to the...

UK brand Castore enters discussions with Serie A duo

Sportswear manufacturer Castore is in talks with Serie A duo Lazio and Napoli to grow its global brand, according to Italian media reports.Lazio and...

Oddspedia gains brand exposure via Real Madrid agreement

La Liga champions Real Madrid has signed a new partnership with Oddspedia to expand the betting brand’s global footprint.For the remainder of the 2020/2021...

British jockey signs on as Horseracing.co.uk brand ambassador

Horseracing.co.uk has enlisted British National Hunt jockey Bryony Frost as the site’s first brand ambassador.The 25-year-old English jockey will contribute to the relaunch of...

Southampton FC launches official app via Realife Tech

Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.The app will connect the...

Ferrari and Shell extend multi-year partnership

Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.Shell and...

Premier League CEO ‘confident’ fans will return by next season

The Premier League has not ruled out hosting fans in sporting venues at live games before the end of the 2020/21 season, according to...

Colchester United becomes latest club to partner with Low6

League Two club Colchester United FC has partnered with mobile betting and app developer Low6 to launch the U’s Pick app for its fans.Nicknamed...