AC Milan tunes in to Apple Music
AC Milan has joined music and video streaming platform Apple Music to deepen engagement and bring Rossoneri fans two exclusive playlists.Supporters of the Serie...
Liverpool reveals new Training Centre naming rights sponsor
Liverpool’s new training facility will be named the AXA Training Centre once completed, after the club agreed an extension on their current deal with...
Premier League clubs set to meet today to discuss PPV arrangements
Premier League clubs are scheduled to meet today to make a decision on whether to stand by their pay-per-view (PPV) product for games played...
BHA and Sky Sports Racing unveil ‘Step on Track’ education programme
The British Horseracing Association (BHA) have launched its new ‘Step on Track’ education and careers programme, in conjunction with Sky Sports Racing.Targeting 16-to-19 years...
Championship club joins forces with gambling charity
Gambling harm reduction charity, Big Step, has signed a deal with Swansea City FC in what has been described as a “trailblazing new partnership”...
Nuggets’ Pepsi Center to be renamed in Ball Corporation multi-partnership
Kroenke Sports and Entertainment (KSE) and aluminium packing company Ball Corporation have agreed deals with a handful of professional sporting teams to become the...
HBLB donates significant sum to British horseracing
The Horserace Betting Levy Board (HBLB) has contributed a significant sum of £31.9 million to fund British racing in the first four months of...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.The car manufacturer has appeared on the front of the...
Nico Rosberg creates new Extreme E team
Retired Formula One World Champion, Nico Rosberg, has boosted awareness of sustainable technologies by entering his own team, Rosberg Xtreme Racing (RXR), into the...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...