Jockey Club of Turkiye looks to widen global media profile
The Jockey Club of Turkiye (TJK) is eyeing up greater international media reach and visiblity for its fixtures, including tapping into new operator networks.To...
SteelSeries to boost BUEC with premium gaming gear
National Student Esports (NSE) has unveiled a new partnership with SteelSeries, naming it the official peripherals brand for the British University Esports Championship (BUEC).As...
Fanatics and FA renew partnership after Euro 2024 success
The Football Association (FA) and Fanatics have renewed and expanded their partnership after record-breaking England merchandise sales during Euro 2024.Under the agreement, Fanatics will...
Scottish football kicks off in style with 255k opening game attendance
Scottish football is set for a good year for fan engagement if the season’s opening weekend attendances are anything to go by.The Scottish Professional...
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
Former professional cricketer Stuart Broad, notable for a long career with the England national team, has inked a partnership with Fitzdares.The luxury bookmaker, headquartered...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
Packed racing calendar and sponsor diversity drives Formula One Q2 revenue
Global media, audience and commercial interest in Formula One is driving the motorsports series to new financial heights.According to the latest financial results published...
Neil Hayward to step down as BHA workforce strategy lead
The Chair of the Horseracing Industry People Board (HIPB) has vacated his position after two years of steering the sport’s workforce and employment strategy.Neil...
Man City Esports renews Gen.G alliance for fans
Manchester City’s esports division, Man City Esports, has revealed the extension of its partnership with esports organisation Gen.G.The renewed partnership will feature various co-branded...