World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...
Better Collective: promising commercial pipeline will achieve 2024 financial targets
Better Collective A/S remains confident in achieving its financial targets for 2024 after an extensive M&A strategy defined Q2 and H1 activity.The Stockholm-&-Copenhagen igaming...
DFL and DAZN’s Bundesliga broadcast rights legal to conclude next month
Following legal action taken by DAZN over alleged anti-competitive handlings regarding Bundesliga broadcast rights for its next cycle, the German Football League (DFL) stated...
Manchester United extends Konami deal with eFootball rewards
Manchester United has renewed its partnership with Konami, its official video game partner since 2019.The extended agreement continues the collaboration that began in 2019,...
RB Leipzig taps Merkur Group for German collaboration
Bundesliga side RB Leipzig has named gaming company Merkur Group as its official partner.For the first two years, the company will be prominently featured...
iGaming Daily: Bridging the gap between fantasy football and gambling
After a busy summer of international sports, normality resumed for many over the weekend with the return of the Premier League season. And with that,...
Manchester latest to join Super League Basketball after securing new owners
Manchester will be one of nine UK cities to host a basketball team ahead of the new Super League Basketball (SBL) competition. Originally known as...
Chelsea names Fever its latest partner for 2024/25 campaign
As the 2024/25 season gets underway, Chelsea FC has added a new commercial partner to its roster, signing a deal with Fever.The arrangement names...
Manchester United extend sponsor after ‘record’ kit launches
Qualcomm Technologies, Manchester United's front-of-shirt sponsor, has opted to extend its partnership with the club until 2029.As part of the extended agreement, Qualcomm Technologies...