Nottingham Forest announces Betway deal just before Premier League kickoff
Nottingham Forest has signed a deal with Betway, kickstarting the betting operator’s fifth active partnership with a Premier League club.The Super Group-owned online bookmaker...
Ed Sheeran buys Ipswich Town stake as club prepares for Premier...
Celebrity investments in football are nothing new, but in recent years the sport has been seeing more and more examples - the latest case...
Benfica renews long-running Emirates partnership until 2029
Emirates Airlines is not losing grip on its extensive presence in sport, renewing its arrangement with S.L. Benfica of Portugal's Primeira Liga.The top-flight Lisbon...
EFL enhances global coverage with Stats Perform partnership
The English Football League (EFL) and Stats Perform have sealed a multi-year deal for exclusive international live-streaming rights for licensed sports betting operators.Beginning with...
Tonali to return to Newcastle duties as betting ban concludes
Newcastle United FC has confirmed the return of Italian midfielder Sandro Tonali, after a 10-month ban from professional football for betting on matches.Tonali’s return...
Women’s Super League’s new owner takes full charge from Football Association
Today marks a milestone moment for the future of English women’s football as the full governance of the sport is transferred to a new...
EBU commits to growing women’s football with EURO 2025 deal
The European Broadcasting Union (EBU) has acquired comprehensive media rights for the UEFA Women’s EURO 2025, set to take place from 2-27 July.As per...
Belgian Pro League chooses Shikenso for AI-driven analytics
The Belgian Pro League has partnered with Shikenso Analytics to support the strategic growth of the league and its 29 clubs.As per the agreement,...
Bundesliga extends Spanish coverage with DAZN until 2029
The Bundesliga has extended its coverage in Spain through the 2028/29 season under a new deal with DAZN.Bundesliga International and DAZN have signed a...
Premier League enlists Genius Sports for semi-automated offside
The Premier League has brought sports data and technology company Genius Sports to introduce semi-automated offside decisions for its Virtual Assistant Referee (VAR). As the...