Eurovision Sport joins the AI craze to enhance broadcasting experience
Artificial Intelligence (AI) is making its mark on the sports sector in countless ways, from marketing and fan engagement, to media and content creation....
LaLiga deal further extends SportyBet’s Spanish football focus
LaLiga has announced a partnership with SportyBet, an Africa-focused betting operator which has been building up its profile in the European football scene.The company...
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...
Malta national football team gains new partner in VBET
The Malta Football Association has signed a new partnership agreement with native sports betting platform VBET. The operator outlined that the deal can play a...
UEFA Champions League draw sparks potential legal action
The UEFA Champions League draw is set to take place this afternoon (29 August), with UEFA debuting its new system which may land the...
SBC Summit Launches Media Headquarters for 2024 Event
The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...
Betano ups sponsorship game once again with Europa League and Conference...
Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...
Borussia Mönchengladbach joins Asian casino partnership wave
Borussia Mönchengladbach has named Queen Casino as an official partner of the club in a bid to expand its presence in the Asian market.Under...
hummel tops Spanish market with Celta Vigo deal
Danish sportswear brand hummel has added Celta Vigo to its portfolio of Spanish sports teams to become the leading team sport brand in the...
Ligue 1 takes to streaming in the UK and Ireland
Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...