Emirates secures longest sponsorship in English domestic cricket
Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.Until 2029, the deal...
Nick Bentley, Stats Perform: A data deep dive into the Women’s...
The professionalism and viewership of women’s sports are increasing in tandem, and according to Stats Perform this is perfectly exemplified in the latest Women’s...
Kappa continues support for British basketball following ‘monumental growth’
The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed their partnerships with exclusive apparel sponsor, Kappa.In partnership since 2016, Kappa...
Premier League pushed for quicker removal of gambling sponsors
The UK government has been in discussions with the Premier League to put forward an early end to clubs’ gambling/betting sponsorships, according to BBC...
Neil Callan carries new logo under 888sport sponsorship
Online gambling firm 888sport is sponsoring two-time UK Champion Jockey runner-up, Neil Callan, for the 2022 UK Flat season. Callan will carry the betting brand’s...
Trident Leagues and Entain connect football fans and volunteers
The Trident Leagues and The Entain Foundation have launched the Pitching In Volunteer Hub, an online portal that aims to connect football fans and...
David Tinnion, London Youth Rowing: The benefits of CSR partnerships in...
The involvement of private firms in grassroots sports initiatives is nothing new, with popular fields such as football and rugby no stranger to this,...
Tom Harrison steps down as ECB CEO after overcoming ‘biggest financial...
The England and Wales Cricket Board (ECB) has announced Tom Harrison’s departure from CEO after being in the role for more than seven years.The...
Sky Sports continues as British Basketball League broadcast partner
The British Basketball League (BBL) has extended its deal with Sky Sports which will see the UK channel continue as the broadcast partner of...
Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign
As a partner of the English Football League (EFL), Sky Bet has introduced its #StepUp campaign which will focus on the current play-offs.The Flutter...