Betfred Super League announces Steeden extension
The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.TikTok will be...
GBGB expands funding through Injury Recovery Scheme
The Greyhound Board of Great Britain (GBGB) has announced that it will increase the levels of funding available to cover the treatment costs of...
Nielsen Sports: The Hundred draws in younger viewership demographic
The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...
Spreadex continues sponsorship splurge with Fulham FC
Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...
Virgin Bet gains Ayr Gold Cup Festival naming rights
Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,...
Manchester United makes sustainability pledge with Renewable Energy Group
Manchester United has reinforced its commitment to environmental sustainability through a new partnership with the Renewable Energy Group.The Premier League club and Renewable Energy...
Team GB becomes first Olympic team to launch NFT collection
Team GB has become the first Olympic team to create its own range of non-fungible tokens (NFTs) in collaboration with commerce provider Tokns, to...
Stevenage secures two-year sponsorship with Amazon’s Prime Gaming
Amazon Prime’s Prime Gaming has inked a two-year sponsorship agreement with EFL League Two side Stevenage FC, which runs until the end of the...
William Hill secures title sponsorship of Racing League
UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...