Man City celebrates businesses with Cadbury partnership
Following in the footsteps of fellow Premier League side Chelsea, Manchester City has signed a multi-year partnership with Mondelēz International which sees Cadbury become...
UK racing receives £3.2m boost from HBLB
UK racing will receive a financial boost after the Horserace Betting Levy Board (HBLB) agreed to offer £3.2 million in ‘immediate and short-term funding’.As...
Gündogan joins talent and commercial management agency KIN Partners
KIN Partners has strengthened its sports portfolio by adding Manchester City and German International footballer Ilkay Gündogan to its clientele.The partnership will see the...
Norwich City strikes three-way partnership with BADU Sports and Bidstack
Norwich City has announced a three-way alliance with in-game advertising platform Bidstack and sports education organisation BADU Sports ahead of its EFL Championship campaign.As...
Sky Sports unveils dedicated NFL channel ahead of new season
Sky Sports has struck a new five-year partnership with the NFL to enhance its American football content and create a dedicated channel for the...
2022 Commonwealth Games scraps £500m athletes village plans
The Birmingham 2022 Commonwealth Games will not feature a single-site athletes village following the organisers decision to scrap the £500m project due to the...
TikTok and Primark among names announced as Soccer Aid partners
Soccer Aid for Unicef has named Puma, Primark, JD Sports and TikTok as its principal partners for September’s Old Trafford fixture, which will be...
Macclesfield Town relegated following EFL appeal victory
The EFL has confirmed that Macclesfield Town will be relegated to the National League after the competition organisers won an appeal against a points...
LiveScore expands streaming rights offering with Serie A and Eredivisie
LiveScore has announced that the Serie A will continue to be streamed on its free-to-air platform for the 2020/21 campaign, whilst also revealing agreements...
Leeds United makes club commercial history with Celton Manx partnership
Celton Manx has struck a multi-year partnership with newly promoted Leeds United after confirming that its sports betting brand SBOTOP will feature on the...