The Premier League – an undisputed champion of UK betting markets?
Recently, the Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever...
Manchester City signs multi-year deal with cereal franchise Kellogg’s
Cereal brand Kellogg’s has become the Official Breakfast Cereals partner of Manchester City Football Club.The agreement - which covers both City’s men and women’s...
PGR takes next step in media strategy with Sky Sports
Premier Greyhound Racing (PGR) has secured a major boost to UK greyhound racing’s visibility via partnerships with Sky Sports Racing and attheraces.Commencing on 1...
Virgin Bet unveiled as title sponsor of the Cheltenham December Gold...
Virgin Bet has been announced as the sponsor of the December Gold Cup in the Christmas Meeting in Cheltenham, together with the card’s final...
ONE gets UK&I broadcast boost with Sky Sports
The UK and Irish MMA media scene further expanded this week as the ink dries on a freshly signed partnership between ONE Championship (ONE)...
Genius gets extension to long-running FIBA deal with new AI edge
A long-term partnership between the International Basketball Federation (FIBA) and Genius Sports has seen the duo commit to AI integration in the sport.London-based Genius,...
Brentford FC offers fans their money back to support them during...
Brentford FC has launched an initiative to support fans of the club who are suffering financial strains in the Christmas period as a result...
TNT Sports secures exclusive Formula E rights for UK & Ireland
Formula E’s live races will be available to watch on the TNT Sports network thanks to a new partnership spanning across the UK and...
Genius launches FanHub ID for sports marketers and content creators
Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID.The product utilities online...
Reports: Ratcliffe to confirm deal with United “within days”
Sky News has circulated a report predicting that Sir Jim Ratcliffe will make an announcement “within days” of a £1.25bn deal for 25% of...

































