Sky Bet and Neville flagged by ASA for gaming advertising
The UK Advertising Standard Authority (ASA) has taken actions against Sky Bet relating to promotional gambling-related content that could have a ‘strong appeal to...
London Super Bowl ‘a possibility’ according to NFL commissioner Goodell
NFL commissioner Roger Goodell has hinted that the league is exploring the idea of a Super Bowl taking place in London. With the NFL currently...
Manchester United Takeover saga set for conclusion as Ratcliffe takes stake
Following the withdrawal of Sheikh Jassim’s majority bid to takeover Manchester United,, Sir Jim Ratcliffe and Ineos are set to acquire a 25% stake...
LeoVegas launches North East recruitment strategy with Newcastle United
LeoVegas Group has started a regional campaign in the North East to try and attract employees with the help of local football giants Newcastle...
SIS and Betfred collaboration continues to boost greyhound engagement
SIS (Sports Information Services) has landed a new deal with Betfred, meaning that the operator will continue with access to its global, round-the-clock greyhound racing content.The...
British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...
Fulham FC extends Fitzdares partnership
Fulham FC has agreed to an extension of its partnership with bookmaker Fitzdares until at least the end of 2024.The Premier League side first...
Bookmakers prepare for spike in value of horse racing streaming rights
British bookmakers might have to pay more if they want to continue showing horse racing from next year onwards. According to the Betting and Gaming...
Betfred renews long-term partnership with Rugby League
Betfred and Rugby League Commercial (RLC) have extended their contract by three more years for a total of 10 seasons until 2026. Betfred first teamed...
UK and Ireland handpicked as hosts for men’s UEFA Euro 2028
The UK and Ireland have been announced as the hosts of the men’s UEFA European Championship 2028 after Turkey’s withdrawal from the bidding process. In...