Atlético Madrid enlists Sportfive to tackle new markets
La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets.The firm will...
NFL shapes ‘future of electronic sports’ with Skillz collaboration
The National Football League (NFL) has teamed up with mobile multiplayer competition platform Skillz to crowdsource a future mobile esport.The two will launch a...
COVID-19 pandemic puts brakes on Australian Open warm-up
The warm-up tournaments ahead of the Australian Open have been cancelled by Tennis Australia, after a worker at one of the quarantine hotels returned...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Matt Marcou: How Madden NFL is bridging the gap between virtual...
With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...
NWHL inks landmark sponsorship agreement with Discover
The National Women’s Hockey League (NWHL) has penned the largest-ever sponsorship deal in the division’s history with Discover Financial Services.The firm will have a...
How Verizon is creating a blueprint for ‘stadiums of the future’...
Verizon is hoping to make this year’s 2021 Super Bowl LV into a game like no other by bringing 5G to the Raymond James...
MSE and Verizon to implement 5G network at Capital One Stadium
Monumental Sports and Entertainment (MSE) has chosen Verizon as the conglomerate’s exclusive 5G partner.The firm, which owns the National Basketball Association’s (NBA) Washington Wizards...
ESPN+ inks ‘largest ever’ media rights deal with CWI
ESPN+ has signed a five-year deal with Cricket West Indies (CWI) for the exclusive US media and digital rights to all West Indies international...
Naomi Osaka invests in NWSL club North Carolina Courage
Three-time Grand Slam champion Naomi Osaka has acquired a stake in National Women’s Soccer League (NWSL) team North Carolina Courage.Through the investment, the 23-year-old...