ProSieben builds on Super Bowl success with ELF expansion
German broadcaster ProSieben has gained the media rights to the new European League of Football (ELF) following successful viewership figures for the latest Super...
Tampa Bay Buccaneers selects Little Caesars as new pizza partner
Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and...
Vegas Golden Knights selects Upick as NHL sponsor
The Vegas Golden Knights has become the first National Hockey League (NHL) franchise to pen a deal with a Mexican sponsor in sportsbook Upick.Under...
UEFA calls stakeholders meeting to discuss Champions League overhaul
European stakeholders are set to meet later today to discuss revamping the current format of the UEFA Champions League, according to the PA news...
BetMGM names NFL icon Barry Sanders as brand ambassador
National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador.As a...
Atlético Madrid enlists Sportfive to tackle new markets
La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets.The firm will...
NFL shapes ‘future of electronic sports’ with Skillz collaboration
The National Football League (NFL) has teamed up with mobile multiplayer competition platform Skillz to crowdsource a future mobile esport.The two will launch a...
COVID-19 pandemic puts brakes on Australian Open warm-up
The warm-up tournaments ahead of the Australian Open have been cancelled by Tennis Australia, after a worker at one of the quarantine hotels returned...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Matt Marcou: How Madden NFL is bridging the gap between virtual...
With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...