NFL recognises Hyperice as official recovery technology sponsor
Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL).The sports recovery equipment manufacturer will provide NFL...
Extreme E forms Latin American partnership with ESPN
ESPN has locked down a Latin American broadcast deal with all-electric racing series Extreme E for its maiden season which gets underway on 20...
Genius Sports to raise Liga MX profile in streaming and data...
Mexico’s football governing body, Liga MX, has signed a streaming and integrity deal with Genius Sports Group.The data and technology company will have exclusive...
Leeds United targets US and Asian markets in Roc Nation deal
Leeds United has become the first Premier League side to link up with Roc Nation, a music and sport entertainment agency founded by Grammy-winning...
LA Clippers selects Honey as new jersey sponsor
The Los Angeles Clippers has expanded its deal with technology firm Honey to become the National Basketball Association (NBA) franchise’s new jersey patch sponsor,...
NFL Super Bowl to go cash-free with the help of Visa
The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.Commencing from this campaign, Visa...
Formula E to be aired on CBS network
US broadcaster CBS has agreed a three-year partnership with Formula E to show the all-electric racing series across the network’s platforms, in a deal...
NFL Pro Bowl moved online via Madden NFL 21 video game
The 2021 National Football League (NFL) Pro Bowl will be moved online after the division’s governing body made the decision to make the event...
Salt Lake City still motivated to bid for Winter Olympics
The Chief Executive of the Salt Lake Organising Committee, Fraser Bullock, has said that the city has not been dissuaded to bid for a...
Solheim Cup rescheduled to even years to avoid Ryder Cup mix-up
The Solheim Cup will move to an even year schedule from 2024 to prevent a clash with the men’s Ryder Cup competition.The female golf...