Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
Data capturing is focus of SBC/National Sports Forum webinar
The issue of big data and how it is being harnessed in the U.S. sports betting industry will take center stage next week at...
Is ‘wager-tainment’ the key to engaging younger audiences in the US?
As more states are added to the list of jurisdictions in the United States of America where sports betting is now legal and fully...
NBA 2020/21 season set to commence in December
The National Basketball Players Association (NBPA) has approved a plan to start the 2020/21 National Basketball Association (NBA) season on December 22, after players...
NHL and UFC renew contracts with EA Sports
Electronic Arts (EA) has renewed its existing deals with the National Hockey League (NHL) and the Ultimate Fighting Championship (UFC), it has confirmed.The multi-year deal...
NBA partners with Mediahub
Mediahub has been unveiled as the new media buying partner for the National Basketball Association (NBA).The agency, which is owned by the Interpublic Group...
Disney to swoop for NFL’s Sunday Night Football
Disney has challenged the NBC network for the domestic media rights to the National Football League’s ‘Sunday Night Football’ package, according to the New...
NBA to boost teams’ revenue by easing restrictions
The National Basketball Association (NBA) has told clubs it will make new inventory available for sponsorship in order to ‘offset steep losses from last...
MLB approve New York Mets record sale
Major League Baseball (MLB) owners have approved the sale of the New York Mets to Steve Cohen, after the billionaire received 26 votes to...
EA and Learfield to launch new college esports league
Electronic Arts (EA) and media and technology services company, Learfield IMG College, have announced a new collegiate esports league.The division, which will be called...