NWSL club Utah Royals to return to Kansas City under new...
National Women’s Soccer League (NWSL) franchise Utah Royals is set to relocate to Kansas City once the sale of the club goes through in...
FIFA announces Japan as seven-team 2021 Club World Cup host
FIFA has confirmed that the 2021 Club World Cup will now be held in Japan and plans to expand the tournament have been shelved...
Hyperice enhances USA Cycling and USA Track & Field team performances
USA Cycling and USA Track and Field (USATF) have sealed multi-year partnerships with recovery technology company Hyperice, adding to the California-based manufacturers sports portfolio.Hyperice’s...
American Hockey League grows global audience with Genius Sports
The American Hockey League (AHL) has penned an exclusive data and streaming deal with Genius Sports Group to expand ice hockey’s audience on a...
BOSA – Digital: Betting partnerships allow sports teams to compete with...
Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years.Speaking at...
PGA Tour and European Tour join ties amid COVID-19 pandemic
The PGA Tour and European Tour have joined in a strategic alliance which will usher in ‘a significant new era for global golf’.As part...
DraftKings weighs in on Mike Tyson fight
The upcoming boxing exhibition between Mike Tyson and Roy Jones Jr will be sponsored by fantasy sports and betting operator DraftKings.DraftKings will become the...
NFL recognises Hyperice as official recovery technology sponsor
Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL).The sports recovery equipment manufacturer will provide NFL...
Extreme E forms Latin American partnership with ESPN
ESPN has locked down a Latin American broadcast deal with all-electric racing series Extreme E for its maiden season which gets underway on 20...
Genius Sports to raise Liga MX profile in streaming and data...
Mexico’s football governing body, Liga MX, has signed a streaming and integrity deal with Genius Sports Group.The data and technology company will have exclusive...