American Hockey League grows global audience with Genius Sports
The American Hockey League (AHL) has penned an exclusive data and streaming deal with Genius Sports Group to expand ice hockey’s audience on a...
BOSA – Digital: Betting partnerships allow sports teams to compete with...
Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years.Speaking at...
PGA Tour and European Tour join ties amid COVID-19 pandemic
The PGA Tour and European Tour have joined in a strategic alliance which will usher in ‘a significant new era for global golf’.As part...
DraftKings weighs in on Mike Tyson fight
The upcoming boxing exhibition between Mike Tyson and Roy Jones Jr will be sponsored by fantasy sports and betting operator DraftKings.DraftKings will become the...
NFL recognises Hyperice as official recovery technology sponsor
Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL).The sports recovery equipment manufacturer will provide NFL...
Extreme E forms Latin American partnership with ESPN
ESPN has locked down a Latin American broadcast deal with all-electric racing series Extreme E for its maiden season which gets underway on 20...
Genius Sports to raise Liga MX profile in streaming and data...
Mexico’s football governing body, Liga MX, has signed a streaming and integrity deal with Genius Sports Group.The data and technology company will have exclusive...
Leeds United targets US and Asian markets in Roc Nation deal
Leeds United has become the first Premier League side to link up with Roc Nation, a music and sport entertainment agency founded by Grammy-winning...
LA Clippers selects Honey as new jersey sponsor
The Los Angeles Clippers has expanded its deal with technology firm Honey to become the National Basketball Association (NBA) franchise’s new jersey patch sponsor,...
NFL Super Bowl to go cash-free with the help of Visa
The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.Commencing from this campaign, Visa...