Nationwide joins Columbus Crew with shirt sponsorship strategy
MLS side Columbus Crew SC has confirmed that insurance and financial services company Nationwide will be the club’s new shirt sponsor.The multi-year agreement will...
MLS strengthens data approach with Second Spectrum deal
Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...
NFL allows sportsbook sponsorships for 2020 season
The National Football League (NFL) has announced a huge shift in its regulations, allowing NFL sides to be affiliated and sponsored by sportsbooks as...
D.C United goes all in with Caesars partnership
MLS side D.C United has revealed that Caesars Entertainment will enter a strategic partnership with the team, commencing at the beginning of the 2020...
Infront and GoPro sports media veteran joins H&C’s board of directors
Equestrian sports network Horse & Country TV (H&C) has announced that former Universal Sports Network CEO and co-founder Claude Ruibal has joined the company’s board...
Sportradar secures multi-year data partnership with The Action Network
Sports data and content provider Sportradar has secured a new multi-year partnership with The Action Network which will see the duo work together to...
Vela ARMOR’s up with sports drink sponsorship
Sports drink brand BODYARMOR has unveiled Major League Soccer’s (MLS) Los Angeles Football Club (LAFC) star player Carlos Vela as the brand’s newest athlete...
Four MLS teams board Captain Morgan’s sponsorship deal
Further strengthening its American brand identity, Captain Morgan has been announced as club partners for Inter Miami CF, Los Angeles FC, Minnesota United and...
Philadelphia Union’s stadium to be renamed Subaru Park
MLS side Philadelphia Union and Subaru has reached a monumental agreement allowing the clubs stadium to be renamed Subaru Park.The name rights partnership is...
NHL and IMG Arena agrees American extension
The National Hockey League (NHL) will provide U.S. sports betting operators live streams of select out-of-market games, as per an agreement with IMG ARENA.NHL...