XFL launches mobile app and will broadcast betting TV overlays
American Football’s resurrected XFL has launched its mobile app and betting overlay strategy as it seeks to maximise fan engagement ahead of Saturday’s season...
Benfica and Giants announces strategic partnership
Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...
Former MLB exec James Johnson joins Deltatre amid American expansion
Global sports and entertainment media technology provider Deltatre has announced that James Johnson will be the firm’s new Vice President, Americas Business Development.Johnson joins...
Stats Perform strikes exclusive global data partnership with MLS
Stats Perform has added to its portfolio of partners after securing a deal with Major League Soccer (MLS).As part of the agreement, Stats Perform...
PFL unveils global expansion ahead of 2020 season
The Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, is expanding its global...
FOX Sports strikes multi-tournament TV deal with Concacaf
Fox Sports has agreed an exclusive multi-year U.S. English-language rights deal with Concacaf.The agreement provides the firm with exclusive U.S. rights for the 2021...
NBC deepens Tokyo 2020 mobile engagement with Snapchat extension
The NBC has affirmed its focus on mobile engagement at the Tokyo 2020 Olympic Games, announcing an extension to its partnership with Snapchat.The collaboration will...
The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.The French fashion brand...
Las Vegas officially becomes the new home of the Raiders
The Oakland Raiders will officially relocate to Las Vegas, changing its name to the Las Vegas Raiders in the process.The NFL side made the...
Miami Marlins strikes ten-year partnership with Fanatics
MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.The deal extends...