XFL unveils Genius integrity protection
The XFL has announced a multi-year partnership with Genius Sports to launch a comprehensive integrity program with the aim of protecting itself against the...
DraftKings nets MSG, NY Knicks and Rangers sports betting partnership
A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...
Endeavour acquires major stake in NFL hospitality group
Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...
Sentry seals ten year PGA Tournament of Champions sponsorship
The PGA Tour has announced a contract extension has been struck with business insurance organisation Sentry, the title sponsor of the Tour’s Tournament of...
New Hampshire becomes latest state to go live with online sports...
Concluding a year that has seen the exponential growth of sports betting in the US, New Hampshire has become the latest state to go...
ESPN continues broadcasting deal with PFL
The upcoming Professional Fighters League (PFL) Championship, which takes place on New Year’s Eve, will be broadcast live and exclusively on ESPN2 and ESPN Deportes.Taking...
NFL Alumni looks to make history with ESTV partnership
Dedicated esports channel ESTV has announced the signing of a broadcast agreement with NFL Alumni to become the organisation's exclusive broadcast media partner.The deal,...
The NHL toasts Anheuser-Busch extension
The National Hockey League (NHL) has unveiled a multiyear partnership with Anheuser-Busch, that sees Bud Light named the Official Beer of the league in the...
Pechanga Casino Resort becomes founding partner of SoFi Stadium and...
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre...
Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...