beIN Sports deepens audience with free US channel
beIN SPORTS is aiming to expand its audience with the launch of beIN Sports XTRA, a free English-language network offering live sports, news, analysis...
The NHL extends partnership with Discover Financial Services
The NHL has extended its partnership with Discover Financial Services for it to remain as the official credit card of the league.The multiyear extension...
OneTeam Partners seeks to elevate image rights earnings for athletes
The players’ associations of the NFL and MLB have collaborated to establish OneTeam Partners, a new marketing company that aims to help athletes across all sports capitalise on their...
Sporting Narratives – Vice Sports: The incredible rise of...
Each week, InsiderSport takes the opportunity to explore a time a gripping tale from the sporting world was portrayed through the unmistakable medium of...
Honda confirms NHL extension
Honda has unveiled a multi year renewal of its partnership with the National Hockey League (NHL).The extension means that Honda will retain its status...
CBS lands Champions League rights in the US market
CBS has confirmed its landed the rights to the UEFA Champions League in the US market from the 2021-2024 seasons.The tournament is the most...
Sportradar strengthens partnership with DraftKings
DraftKings has announced a long term extension of its partnership with Sportradar, which will see data supplier continuing to be the betting operator's supplier...
The NHL continues European expansion for upcoming season
The NHL has confirmed it's bringing the league to Europe again next season, announcing regular season games will take place in the Czech Republic and Finland...
2024 UCL final reportedly heading to US shores
UEFA is reportedly attempting to take the 2024 UEFA Champions League (UCL) final to the United States.As reported by the Morning Consult, TEAM Marketing...
NBA legend Allen Iverson becomes Ballbet brand ambassador
Asian sports betting operator, Ballbet has announced basketball legend and Hall of Famer Allen Iverson as its new brand ambassador.Confirming the partnership, the firm...