NBA’s The Brooklyn Nets has unveiled a new partnership with American brewing company, Anheuser-Busch.
As the presenting sponsor of the Nets City Edition Platform, the brand will align with the Nets on exclusive digital and social content and will have extensive brand integration during games that the team wears its City Edition uniforms.
The partnership will also collaborate to boost local community support, including a give-back activation as well as a social media contest where fans will showcase their Brooklyn pride for a chance to win a VIP experience at a Nets home game.
Nick Kelly, vice president of partnerships, beer culture, and community at Anheuser-Busch commented: “This was an exciting time to pay homage to the legendary borough of Brooklyn and mark this moment in time by creating a new special logo for the Brooklyn Nets City Edition Platform. Brooklyn is a vibrant community that brings so much energy to Barclays Center to support their team, and we’re excited to be a part of it.”
Activating the partnership, Budweiser has shifted the crown in its iconic bowtie logo to hover over the ‘B’ to mark a new partnership with the Brooklyn Nets. The specially created logo will be used in branding for the Nets City Edition platform, which launched last night with the unveiling of a new team uniform that honours The Notorious B.I.G., one of Brooklyn’s favourite native sons.
Expanding beyond the City Edition platform, Anheuser-Busch has also become the Official Domestic Beer Sponsor of the Brooklyn Nets. The multi-year agreement includes additional Nets community initiatives with a focus on the military and sustainability efforts.
Anheuser-Busch will also have unique branded spaces within Barclays Center spanning from a Grab & Go food and beverage concession option to a newly designed Suite Level lounge.
Bryan Calka, Senior Vice President of Global Partnerships & Strategy at BSE Global added: “When the King of Beers shifts its crown to partner with the Nets of Kings County, we know a meaningful alliance has been formed. The multi-faceted opportunities that Anheuser-Busch is working with us to create provide a natural extension of our brand voice while making a positive impact on the Brooklyn community.”
Insider Insight: Anheuser-Busch has already shown creativity and personalisation in this partnership, adjusting the crown on the Budweiser B will undoubtedly resonate with Nets supporters.