Yahoo Sports partners with New York Mets for deeper mobile engagement
The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...
NBA Digital embarks upon social growth with Facebook Watch
NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...
Tyson Fury unites with ESPN and Top Rank Boxing
British heavyweight, Tyson Fury has confirmed an extension of his partnership with BT Sport, as well as a new multi-fight agreement with ESPN and...
Ascend FS and SBC announce partnership ahead of Betting on Sports...
Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner...
NBA 2K League announces new partnership with Champion ahead of the...
NBA 2K League has confirmed that it will be teaming up with fashion brand Champion, who will become the league’s official outfitter ahead of...
Premier league takes its search for Scudamore successor to the US
The English Premier League has cast its net further afield to the United States in a bid to find its next chief executive, after...
NFL sponsorship spending continues to rise
Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...
The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
NHL elevates fan experience with NextVR partnership
The National Hockey League (NHL) has partnered with NextVR to enhance its fan viewing experience, with virtual reality.In association with Disney Streaming Services,...
SG Digital’s Benjie Cherniak sizes up Sunday’s Big Game
The opening month of 2019 is coming to an end, and as January migrates to February, Americans eagerly await the biggest sporting spectacle of...