UFC combines with 4D Sight for ‘hyper-targeting’ live events ads
UFC has revealed a new deal with virtual branding firm 4D Sight that will place the logos of various MMA sponsors digitally across the...
LIV/PGA merger seems inevitable as ‘unsolicited investors’ confirm deal’s epic magnitude
“Unsolicited interest from investors” appears to be mounting as capital funds realise the appeal of the biggest upcoming golf venture, PGA Tour has reported. As...
Golden State Warriors ‘close to bringing WNBA team to Bay Area’
A WNBA team in the Bay Area is close to becoming a reality after Golden State Warriors owner Joe Lacob is closing in on...
IMG strengthens collaboration with NFL in Asia and Europe
IMG has confirmed an agreement to exclusively manage the NFL’s media rights in 30+ international markets across Asia and Europe from 2024. It’s a move...
Genius Sports brings new era of immersive sports to US
Genius Sports has strengthened its position as the provider of NFL betting data and streams in the North American market.The London-based sportstech firm is expanding its BetVision offering –...
USI adds Georgia Tech Athletic Association to betting integrity network
As the role of sports betting in the lives of US sports fans intensifies, sports wagering monitoring firm U.S. Integrity (USI) has welcomed a...
WWE agrees longstanding media extension in the US
In one of the group's first moves since becoming part of TKO Group Holdings, WWE has agreed a deal with NBCUniversal for a five-year...
WWE and UFC co-venture TKO set to accelerate growth of both...
Endeavor Group - the parent company of World Wrestling Entertainment (WWE) - has revealed the launch of a new corporate entity titled TKO Group...
Conference USA signs IMG ARENA as official data streaming partner
Intercollegiate athletic league Conference USA (CUSA) has assigned sports technology and betting data provider IMG ARENA as the league’s football, men’s and women’s basketball...
The esports report – Olympics Committee looks to raise esports awareness
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the steps...