Penguins upgrades away kits with First National Bank logo
NHL team the Pittsburgh Penguins has signed with F.N.B. Corporation and its subsidiary First National Bank in a new away game kit partnership. As part...
NFL Players Association signs Infinite Athlete to strengthen commercial appeal
The NFL Players Association (NFLPA), through its commercial branch NFL Players Inc., has invested in tech company Infinite Athlete to benefit professional football. According to...
Golden State Warriors wins approval for new WNBA franchise
NBA team Golden State Warriors has announced the forming of an expansion team that will participate in the WNBA starting 2025.Being the first new...
Inaugural Tiger Woods TGL golf season to be shown on ESPN
ESPN has secured the broadcasting rights for the inaugural season of Tiger Woods and Rory Mcllroy-founded TGL Golf.The new tournament, a partner of PGA...
Arizona Coyotes forms new broadcasting deal with Scripps Sports
The National Hockey League’s (NHL) Arizona Coyotes has announced that a new deal with national broadcaster Scripps Sports is in place to air games...
U.S. Integrity merges with Odds On Compliance for ‘redefined’ regulatory compliance
U.S. Integrity has announced that it will be merging with Odds On Compliance to create a new company focused on becoming the “first global...
The NFL looks to provide clarity over sports betting policy
The NFL has moved to provide clarity in its policy on sports betting and player sanctions.After the repeal of PASPA, almost a dozen players...
UFC combines with 4D Sight for ‘hyper-targeting’ live events ads
UFC has revealed a new deal with virtual branding firm 4D Sight that will place the logos of various MMA sponsors digitally across the...
LIV/PGA merger seems inevitable as ‘unsolicited investors’ confirm deal’s epic magnitude
“Unsolicited interest from investors” appears to be mounting as capital funds realise the appeal of the biggest upcoming golf venture, PGA Tour has reported. As...
Golden State Warriors ‘close to bringing WNBA team to Bay Area’
A WNBA team in the Bay Area is close to becoming a reality after Golden State Warriors owner Joe Lacob is closing in on...