Lionel Messi stars in new film to promote partnership with Bitget
Lionel Messi has starred in a new film about his determination and perseverance to celebrate the second-year of his partnership with Bitget.Messi and the...
RLC announces 167 live games to be shown on SuperLeague+
Rugby League Commercial (RLC), IMG & Endeavor Streaming have launched a new global streaming service, SuperLeague+. The streaming platform marks the next phase of IMG’s...
Argentine football takes a fintech focus with Naranja X partnership
The Argentine Football Association (AFA) has strengthened its links to the fintech sector via a partnership with Naranja X, a Spanish-language market focused firm.Naranja...
Sky Sports retains rights for The Open until 2028
Golf’s oldest tournament will remain on Sky Sports for the next four years as the R&A has renewed its broadcast rights deal to showcase...
FC Barcelona joins forces with PPDS to raise funds for vulnerable...
Philips Professional Displays (PPDS) has agreed two exciting and potentially life-changing new partnerships with footballing giants, FC Barcelona.TPV – the world’s leading supplier of...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
DAZN adds third division to extended Japan J League media partnership
DAZN is further consolidating its position in Japanese sports media via an extension of its agreement with the J League covering lower division football.The...
TATA Group renews IPL sponsorship with record-breaking deal
The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal. TATA Group has...
BLAST Premier announces GG.BET as exclusive global betting partner
Counter-Strike tournament series BLAST Premier has announced a global partnership with esports betting brand GG.BET.As the tournament’s exclusive betting partner GG.BET will be featured...
Telefónica re-purchases La Liga rights for €1.2bn
Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027.Telefónica will pay €250m...