DAZN continues building up French profile with PFL rights
The Professional Fighters League (PFL) has secured yet another boost to its European reach via a deal with DAZN.Following a transformative 2023, the London-based...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...
Ebury partners with Rangers FC in latest sports marketing move
Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally.Ebury will...
West Ham United’s new hydration partnership includes a new Vice President
West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...
BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’
BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.Ireland's largest independent bookmaker and...
TikTok agrees new partnership with Six Nations Rugby with a focus...
Social video app TikTok has been announced as ‘official fans’ of both the Guinness Men's and Women's Six Nations Championships.The partnership proposes to give...
“You have to be earning” – how to make your business...
Whether it is to acquire or be acquired, companies ranging from start-ups to well established businesses will understand the importance of the term acquisition...
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
Women’s football, business development and the ‘biggest front of shirt deal in Chilean football’ were front and centre of the agenda in the latest...
Amazon invests in Diamond Sports to halt outlet’s collapse
Amazon will form a partnership with US sports broadcaster Diamond Sports Group subject to approval by the bankruptcy court. The largest regional sports network will...
Monster Energy renews multi-year partnership with NSE
National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy. The partnership that started in 2019, makes Monster Energy the...