NHL icon joins BetMGM brand ambassador ranks
BetMGM has named National Hockey League (NHL) icon Wayne Gretzky as the sports betting company’s newest brand ambassador.Under the terms of the multi-year deal,...
MLB rolls out NFTs with Candy Digital
Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital.On...
EFL clubs raise £42m revenue from iFollow in 2020/21
The English Football League’s (EFL) iFollow streaming service generated more than £42 million in revenue for its 72 clubs across the Championship, League One...
Ronaldo becomes latest elite athlete to join Therabody
Wellness technology developer Therabody has expanded its portfolio of professional athlete partners, striking an agreement with Juventus FC’s Cristiano Ronaldo.The announcement coincides with the...
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...
In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...
ICC unveils T20 and Cricket World Cups expansion plans
The International Cricket Council (ICC) has unveiled plans to expand the men’s Cricket World Cup and the T20 World Cup, upping the number of...
LiveScore nets ‘landmark’ UCL rights deal in Ireland
Real-time sports updates and streaming service provider LiveScore has inked a three-year, ‘landmark’ deal to stream 137 UEFA Champions League matches free-to-air in Ireland...
Betsson secures 2021 Copa America regional sponsorship
Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.Under the terms of the agreement, Betsson...
Rangers maximises financial benefits in fan share launch
Rangers FC has launched a ‘unique’ fan share offering which aims to raise £6.75million and ‘future-proof’ the Scottish Premiership club.Marking the Glasgow club’s fast-approaching...
CFG: Commonwealth Games must ‘modernise’ to stay ‘relevant’
President of the Commonwealth Games Federation (CGF), Louise Martin, has revealed plans to downsize the Commonwealth Games after the 2022 Birmingham edition, declaring that...