NFL locks down $110bn worth of new media rights agreements
The National Football League (NFL) has tied down long-running broadcast deals with its media partners, including CBS, ESPN, Fox and NBC, worth around $110...
IOC and UEFA launch joint sustainable branding study
The International Olympic Committee (IOC) and UEFA have joined forces to commission a technical study to identify sustainable branding and signage solutions for both...
Leeds Rhinos set record Super League sponsorship duration
Betfred Super League team Leeds Rhinos set a record for the tournament's longest running sponsorship arrangement, having extended the partnership with the Leeds Building...
Montreal Canadiens add Crypto.com to sponsorship portfolio
The Montreal Canadiens of the National Hockey League (NHL) has added cryptocurrency exchange Crypto.com to its sponsorship portfolio.Under the terms of the one-year agreement,...
World Rugby confirms Alan Gilpin as Chief Executive
World Rugby has appointed Alan Gilpin as its new Chief Executive after a successful stint in an interim capacity.Gilpin replaced Brett Gosper, who stepped...
LeBron James makes PepsiCo endorsement switch
National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...
Whyte and Povetkin rematch marked with special edition coin
Dillian Whyte’s heavyweight rematch against Alexander Povetkin will be commemorated by the release of a special edition £2 coin featuring the two boxers.The coin,...
Major League Rugby develops RugbyPass OTT platform
Major League Rugby (MLR) has collaborated with RugbyPass on the launch of its new over-the-top (OTT) platform, The Rugby Network.North American rugby union championship,...
Belgian clubs vote in favour of cross-border Eredivisie merger
Belgium’s Pro League football clubs have voted unanimously in favour of a merger with the Dutch Eredivisie.The merger would see the Belgian and Netherlands...
FIFA launches UNODC-backed Global Integrity Programme
FIFA has teamed up with the United Nations Office on Drugs and Crime (UNODC) to launch a FIFA Global Integrity Programme, setting an objective...