Pirelli to conclude long-standing Inter Milan collaboration
Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign.The Italian...
DAZN chooses Kevin Mayer as streaming service’s new Chairman
Digital sports streaming service DAZN Group has hired Kevin Mayer as the new Chairman of the Board of Directors.The former Disney executive will ‘provide...
Betfred enhances US presence with Colorado Rockies tie-up
UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies.Under...
UK sports designated £300m summer rescue package in 2021 Budget
UK ministers have tabled a £300 million sports summer recovery package for British sports, which will provide much needed financial support for English cricket,...
New webinar series for brand, marketing and communications specialists
SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...
With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...
2021 Women’s Rugby World Cup poised for postponement
The 2021 Women’s Rugby World Cup in New Zealand is set to be postponed to 2022 due to the ‘challenging COVID landscape’.The tournament, which...
DoorDash expands sponsorship presence with Nascar deal
Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar.The agreement...
Joe Cole aligns with Nova88 in brand ambassador deal
Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador.To mark the partnership, Nova88 will release a series of...
Date set for Canal+ and LFP court ruling
A Parisian court has set a date for the legal decision regarding the legal case between pay-TV broadcaster Canal+ and the French Professional Football...