New Balance agrees Ligue 1 Lille kit extension
New Balance has secured an extension to its agreement with Ligue 1 club LOSC Lille to continue serving as the French team’s kit supplier.The...
San Antonio Spurs boosts fan engagement ahead of arena reopening
The San Antonio Spurs confirmed the signing of an agreement with payments platform Tappit, boosting fan engagement and safety capabilities ahead of the reopening...
PSG aligns with Fonbet for sports betting collaboration
Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region.Under...
NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
Channel 4 in ‘advanced talks’ for British and Irish Lions coverage
Channel 4 is in advanced talks to show the British and Irish Lions’ rugby union tour against South Africa, according to The Daily Telegraph.Should...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
Boris Johnson backs UK and Ireland’s 2030 World Cup bid
The British government has pledged its support to the UK and Ireland’s proposed bid to host the 2030 FIFA World Cup, with Prime Minister...
FC Barcelona offers ‘full collaboration’ to police amid ‘Barcagate’ scandal
FC Barcelona has said it has provided its ‘full collaboration’ to the legal and police authorities after Catalan police visited the offices of the...
NCAA lays out COVID-19 back-up plan for 2021 season
The NCAA Division I Men’s and Women’s Basketball Committees have addressed concerns relating to how they will handle scenarios of a team needing to...
ESPN set to retain NFL Monday Night Football package
The National Football League (NFL) and Disney, owner of ESPN, have reportedly come to an agreement regarding the sports network’s coverage of the popular...